How To Build An Amazing Linkedin Profile 15+ Proven Tips
Zety evaluates LinkedIn profiles across various aspects to help users ProfitNix stand out. It uses keyword scoring to assess profiles and highlights skills gaps by comparing them to target job requirements. These tools simplify LinkedIn optimization, save time, and help you stay competitive in the U.S. job market.
Keep The “main” Sections Shorter Than Your Resume
This blog post will provide you with sharp, actionable tips to transform your LinkedIn profile into an opportunity grabbing machine. You must update your profile whenever you change jobs, gain new skills, or complete significant projects. You can keep your profile current and relevant through regular updates. You can edit your URL by going to the settings section of your LinkedIn profile.
Add More Skills
If you want to stand out, we would strongly recommend using a custom cover photo. Or if graphic design isn’t your top skill, consider hiring a designer from UpWork or Fiverr to create a custom banner for you. While you don’t need to spend all day, every day updating your page, aim to take one action, once per day, Monday through Friday. It’ll build on your efforts to make your profile searchable and easy to navigate, so you really see results. Muse columnist Erica Breuer lays out a plan to look active on LinkedIn in just 15 minutes a week, so keep setting aside those five minutes to share statuses and engaged with others. Check your account settings, and make sure that your public profile’s visible.
Organically implement relevant keywords into your summary to enhance your profile’s visibility. Ending your summary with a clear call to action is also a good idea. The About section is your opportunity to tell your brand’s story and also explain your business proposition in more detail. A strong summary should be more than a resume snippet or a description of your product.
But pick something where you’re dressed pretty well and look like you’re confident, smiling, happy, etc. As you fill out your profile, choose a professional, friendly-looking profile photo where your face is clearly visible. This effort not only showcases your expertise but also enhances your visibility and credibility on the platform. Taking the time to craft and publish industry-related articles on LinkedIn can significantly boost your professional profile. Two posts could be lighter content like a funny meme related to your work-life balance or a personal update that invites interaction.
Whenever you complete a new course, attend a workshop, or get a certificate, post about it. It’s also a good idea to check the profiles of people in your network to see what they’ve done. Search for influencers in your industry and read their profiles, too. They may have some unique and inspiring ideas that you can borrow.
There are a lot of career “gurus” on the internet slinging LinkedIn profile tips with absolutely no qualifications or evidence to back them up. Science of People offers over 1000+ articles on people skills and nonverbal behavior. They do not like people who constantly ask for help and promote their own self-interests without taking time also to support others. On LinkedIn, this dislike translates into people refusing to engage with takers both online and offline.
It’s larger than your profile picture too so it’s likely going to grab more eyeballs and help you tell your story. Waudby states recommendations from current or past managers carry the most weight when trying to showcase your skills and experiences. He also suggests managers get recommendations from direct reports who can speak to their leadership abilities. “If a candidate has sufficient, relevant recent recommendations, it may even decrease due diligence time and the need for multiple reference checks,” says Waudby. While recruiters are aware that solicited recommendations may contain some positive bias, most agree they can help support your candidacy. “Recruiters are aware that a lot of people trade recommendations, and achievements and skills can be blown out of proportion,” says Sosnowski.
Ensure these skills are meaningful and directly related to your career goals. Take a look at the profile of someone with multimedia under his or her About section and compare it to someone who doesn’t. The best LinkedIn summary, or about section, is one that shows off your personality and achievements. Your LinkedIn profile summary is your opportunity to show who you really are. A background photo is always a good touch for a profile that looks complete.
If you’re unemployed and your LinkedIn shows that you have no “current” job, some recruiters may think you are out of the game. Recruiters and hiring managers will appreciate you making an effort in your online presence. It adds personality and character to your professional LinkedIn profile.
Include emojis to catch your prospects’ eye, if it doesn’t go against your brand’s tone of voice. Your headline is the first thing people see when they visit your page. Instead of just listing your job title, use this space to highlight your expertise and business offer.
It’s true that it’s crucial to get noticed by potential clients or employers, but anyone who gets intrigued by your posts will want to know more about you. The people on LinkedIn who are actively seeking new clients are usually looking for recommendations from their connections. By doing so, you not only enhance your profile’s visibility in search results but also demonstrate a well-rounded professional skill set. The Featured section on LinkedIn appears at the top of your profile page, just below your profile picture and headline. The cover photo occupies the majority of space on your profile and automatically catches the eye of the person viewing your profile. You can use PFPmaker to create different variations of LinkedIn profile photos adapted to your business in a minute.
- It’s larger than your profile picture too so it’s likely going to grab more eyeballs and help you tell your story.
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- Here’s another important strategy you should follow when using LinkedIn for SEO.
The main part of the about section should include a bullet-pointed list of your career achievements alongside a few sentences around who you are and what it is like to work with you. Add context and quantify wherever possible – bullets can be more than one line, if required. As your work experience section is likely to be long, employers will expect your key accomplishments to all be here.